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What Happened to the Art & Music Show?
We are pleased to announce that the 10th Annual Physician Art & Music Show is scheduled for April 17-22, 2012. We are rolling out some new ideas and enhancements for, what we hope will be, a smashing 10th Year Show & Event!
First, let us provide a summary of why we are making some changes to the Show. As you know the Dominican Hospital Foundation (DHF), has been a partner with SCCMS. With the transitioning of the DHF Executive Director (E.D.), their Board and new E.D. found it appropriate to evaluate their participation with the Show. Ultimately, DHF will not continue their sponsorship. Additionally, over the last few years the Show generated little net revenue, barely paying expenses for the Show with very little, if anything, left over for the named charitable organizations. In the meantime, leadership and volunteers for the Show has fluxuated greatly resulting in a heavy dependence on SCCMS staff. Seeing these trends, the SCCMS BOG decided it was time to do our own evalaution of the Show.
Enter the CruzMed Foundation, the new 501 (c)(3) philanthropic arm of SCCMS. Currently under organization, funds generated under the foundation will support local scholarships for premed students at UCSC, P.A., nursing and M.A. students at Cabrillo, as well as other outreach projects in our community. The SCCMS Board of Governors agree that we have a wonderful opportunity to bring to our community an enhanced and slightly redesigned Physicians Art & Music Show for it's 10th Annual under the umbrella of the CruzMed Foundation.
How is the event shaping up? In order to allow for ample planning and execution time, the 10th Annual Show was moved to the spring. As in the past, art will be displayed at the Santa Cruz Art League. There will be an expanded Reception/Benefit Event to be held at a different location (still to be determined), on the 16th or 17th. The evening will include wining and dining, a display of one item from each artists' collection, pieces of art for sale, a silent/live auction, and music from our physician musicians.
What's next? We need your help! As in the past, we hope that all our local physician artists and muscians will participate by contributing their artist and/or musical talents. We are also seeking volunteers to help with the planning, marketing, and execution of the show and event. If you, your spouse, extended family or members of your practice can participate in one or more of these capacities, we would love to hear from you. Please contact Donna Odryna at (831) 479-7226 or email her at donna@cruzmed.org. We will be getting together in the next month to begin planning. First order of business will be new branding ideas for the Show and Event. Bring your love for art and music and your ideas to the table. Join the show!
10/6/11
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