The "No On 46" campaign has begun releasing campaign videos and advertisements on the radio in both English and Spanish, such as "The Truth about Proposition 46," which features real practicing physicians and medical students from California discussing the costs and potential devastating effects that the passage of Prop. 46 would have on patients and the state's overall health care system.

Of the six measures (Propositions 43-48) that have qualified for the upcoming November ballot, two of them are health-related.