PHYSICIANS: Please View and Share the "No On 46" Ads on Social Media By Sergio Klor de Alva The " No On 46 " campaign has begun releasing campaign videos and advertisements on the radio in both English and Spanish, such as " The Truth about Proposition 46 ," which features real practicing physicians and medical students from California discussing the costs and potential devastating effects that the passage of Prop. 46 would have on patients and the state's overall health care system. Other ads include the television ad "Risk" and the radio ad "Real Story. " For Spanish versions of the same ads, please click here and here , respectively. The ads address many of Prop. 46's major flaws, such as: * The initiative was authored and funded almost exclusively by trial lawyers who stand to personally profit from the passage of the measure; * The initiative would cost taxpayers hundreds of millions of dollars annually by quadrupling the limit on medical malpractice awards in California; * Medical professionals may be forced to reduce services or even move their practices out of state as a result of the increased costs the initiative's passage would generate * Personal privacy would be jeopardized due to the massive expansion of the use of a government-run prescription drug database (CURES) without additional security safeguards. The ads also note that the proposition is dishonest, as the physician drug testing provision was only "inserted as a sweetener" in order to make the initiative more attractive to voters and to mask the measure's true intent: increasing the cap on medical malpractice awards. According to Gale Kaufman, Senior Strategist for the No on 46 campaign, "Californians have a long and well-documented history of rejecting ballot measures that are either dishonest to voters or too burdensome for taxpayers. Proposition 46 is a double whammy – it's both deceptive and costly. [The video entitled The Truth about Proposition 46 ] represents a powerful opening argument in the very strong case against this year's most reckless ballot measure." For more information, please visit www.NoOn46.com .